Do something new Monday
Monday morning it will be very easy to pickup where you left off Friday at 5pm. Fight the urge to just go down the list of to-dos. Do something new. […]The post Do something new Monday appeared first...
View Article5 Tips to Become Efficient at Blogging
As I work to train content creators “the blog” continually becomes the focal point of their effort. This only makes sense, because as Michael Hyatt has framed it a blog […]The post 5 Tips to Become...
View Article[Infographic] The Patient Journey into Hospital CRM
Customer Relationship Management (CRM) has become the hub of sophisticated healthcare marketing. As consumers and patients interact with the hospital, data is automatically collected, giving marketers...
View ArticlePoll: Where does your organization focus its use of social?
Everyone has a different idea of what social is… what it should be used for … and who it should be used to reach. In your current world where does your organization […]The post Poll: Where does your...
View ArticleA Single Approach to Solving the Top 10 Hospital Marketing Issues
Today’s healthcare industry is changing at a rapid pace with new challenges appearing almost every day. Whether it is the increased competition, system consolidations, budget reductions, or other...
View ArticleHow Advocates Play Important Roles in Your Campaigns
Every hospital we work with runs campaigns throughout the year – ER, Women’s Health, Orthopedics, Cardiovascular, and many other areas. When planning starts there is a goal in mind, this […]The post...
View ArticleAre We Making it Too Hard?
Are we making it too hard? Are we overthinking things? I look at where we are, where we have been, and the horizon which is 2014… I start to think […]The post Are We Making it Too Hard? appeared first...
View ArticleThe Gap Between More and Enough
Working in the world of new technology I struggle with the more vs enough equation. When do I need to pursue new technologies, platforms, apps, or gadgets and when do I need to stick […] The post The...
View ArticleThe Bottom of the Funnel… Then What?
We tend to focus (in marketing) on the bottom of the funnel. Drive results, prove ROI, measure actionable contacts, etc… Then what? We do our jobs and drive consumers in […] The post The Bottom of the...
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